Achieve Market Domination in Kenya’s On-demand Service Industry with a Single App

Globally, people prefer on-demand services over conventional ways of getting things done. Mobile apps are getting extremely popular in Kenya, making entrepreneurs want to invest in developing on-demand apps like Gojek.

The on-demand service app market in Kenya is booming uninterruptedly. Even the statistics show that in 2022, revenues from the app market were valued at a total of US$25.80 million. With a CAGR of 8.86%, this market valuation is expected to reach US$94.76 million by 2027.

The numbers are shocking, right? But this is something we all saw coming. Thanks to increasing smartphone penetration in Kenya and the growing demand for convenience, apps like the Gojek Clone app are finally making a name for themselves.

What is Gojek Clone and How Many Services Can It Offer?

Gojek Clone is a popular multi-service application that is known for offering more than 100 services on one platform. This clone app got its name from the original Indonesian Gojek App, which dominates the Southeast Asian market by offering 20+ services. From payments to taxi booking, food delivery, and more, the Gojek App is one platform where users can find multiple services in one place.

Well, with a similar concept in mind, entrepreneurs are now building Gojek-like apps, keeping in mind the needs of their target customers. The latest on-demand multi-service apps offer 101+ services in Kenya, enabling your users to download one app for everything they may need.

Here is a list of all the essential services that your users can book by installing the app on their iOS or Android smartphone.

1. On-demand store deliveries

Users can order anything they want from stores near them. They can search for food, groceries, medicines, etc. on the app and get them delivered to their doorstep within minutes of placing the order. To put it simply, the deliveries are made directly from the stores or restaurants near the user’s location.

2. Taxi bookings on demand

Using the multi-service app, users can also book on-demand taxis and schedule them for a later date and time. Along with booking taxis for prompt commute needs, users can also schedule their rides in advance to prevent last-minute hiccups. Additionally, users can choose the car they want and the number of seats they want to book in a shared ride.

3. Medical services

Launching an app like Gojek also allows you to tap into Kenya’s healthcare industry. On your app, your users will be able to book video consultations with doctors, book appointments, and also buy medicines online. In addition, users also get the option to find and book the best veterinarian for their pets.

4. Bid for handyman services

Using the application, users can post jobs for handymen like carpenters, painters, plumbers, electricians, etc. Once they post the job, it will be visible to all the professionals in the chosen category. Interested professionals can then place their bids for the job. Simultaneously, users can start negotiating with the provider until they feel like they’ve found the best deal.

These are just a few on-demand services that your users can book on the app. There are 101+ on-demand services you can choose to integrate into your app before launching it all over Kenya. But, when it comes to dominating Kenya’s market, what else do you have to consider apart from offering multiple services in one app?

Let’s explore.

Identify a need in the market

To make your app stand out and dominate the market, you need to know what people in Kenya are struggling with.

You have to research to find out which on-demand services would make their lives easier. Once you’ve identified their need, you can develop your app with all those on-demand services. For example, if you see that people are looking for convenient and affordable travel solutions, you can offer them ride-sharing services.

Offer superior services

To make your on-demand multi-service app superior to your competitors. For that, you have to make sure to study the market thoroughly and figure out what your competitors are doing.

Besides offering what your competitors already offer, you have to go the extra mile to offer the best service quality, competitive pricing, and convenience. You can also differentiate yourself by offering the latest features. For example, you can use iOS’s Live Activity feature to let iPhone users track their rides or food deliveries using this interactive panel.

Live Activity is a feature that allows your users to track the service’s progress without opening the app. They can also see the ETA of the ride or delivery.

Build a strong brand

Your brand is what will set you apart from your competitors and help you dominate the market. So, make sure that your branding strategies go beyond your rivals.

To build a strong brand like the original Gojek in Kenya, you have to stay consistent with your vision, proposition, and positioning statement. Additionally, you have to work hard to create a community of like-minded people who like to use your multi-service app. Post good content that engages people and makes them feel it’s relevant to their lives.

Good customer service should be your top priority

No one can deny how crucial it is for any business to offer excellent customer service, especially when you’re aiming to dominate the market.

There can be no better way to capture the market than by keeping your customers happy all the time. It surely seems like a tough task, but once you have built a loyal customer base, there is no looking back.

Today, providing the best customer service goes beyond simply creating aesthetically pleasing apps with intuitive navigation. You have to consider a lot of other factors as well, such as:

• Quickly solving your customer’s queries
• Providing innovative services
• Frequently interacting with them
• Meeting their needs efficiently

Final Words

The concept of achieving market dominance in Kenya’s on-demand service industry through a single app means you have to first understand the market’s potential. By integrating 101+ on-demand services into your Gojek Clone app, you will be able to effectively enhance your business in Kenya. Furthermore, you’ll be able to streamline your operations and provide customers with a convenient solution to meet all their needs in one place.

By launching a multi-service app like Gojek in Kenya, you will be able to win the competition and set a benchmark for other businesses too. Think about the advantages you will gain by releasing just one app to the market.

So, what are you waiting for? Get in touch with experts and start developing your multi-service app right away.

Leverage the opportunity while you can!